Our flagship in Stockholm, designed by WDC Creative, is a 70 m² urban workshop that brings together innovation, material expertise, and genuine outdoor spirit. A highlight is our rotating backpack wall – allowing you to examine gear from every angle without removing it from the fixture. The space features high-level windows that flood the room with natural light, textured linoleum floors inspired by alpine geology, acoustic ceiling panels for calm, and minimalist timber accents. Spacious fitting rooms and thoughtfully planned layouts encourage hands-on testing and meaningful conversations.