Nestled in the heart of Chelsea, our first UK flagship store is designed to feel like a local hub – calm, tactile, and filled with purpose. The space reflects the same values that guide our products: functionality, durability, and environmental care. Every detail is intentional, from recycled plastic shelving and soft acoustics to timber frames that can be reused and rebuilt.

This 90-square-metre store is our most intimate retail expression yet – built not to impress, but to invite. Natural light, warm textures, and quiet tones create a space that slows you down and sharpens your focus. It’s a place where you can explore 50 years of innovation, award-winning gear, and curated favourites in peace – and meet a team that shares your love for the outdoors.

Come by for a conversation, an event, or simply to explore our products. This is mountaineering culture, brought to the street.