Go to main content

The Harder Way – FW25 Ski Collection

Man and woman on top of a mountain

The Harder Way

Fall/Winter 2025 Ski Collection

Some People Chase Comfort. Others Choose Consequence.

This is for the second kind. In Sunnmøre, the mountains rise hard and fast from the fjords. The weather doesn’t ask. It shifts. The skintrack disappears. The plan becomes a guess. And still, they go.


This is where a few made a choice most wouldn’t. Not to visit. To live. No lifts. No shortcuts. Just snowpack, silence and the ritual of earning every turn. When you choose the harder way, your gear isn’t just important. It’s essential- Every piece has to justify the weight or stay behind.


Our ski collection is gear that earns it’s keep. Made for survival, movement and moments of absolute clarity.

Rå Hood Jacket
man packing a backpack
Svalinn Jacket
People ski touring
Woman wearing Urd Vest
Man and woman ski mountaineering
The harder way won't trend. It doesn't need to. For the ones who chose it, we made this for you.

Man ski mountaineering
Brage 2.0
Man and woman wearing Svalinn
Man and woman ski touring
People walking into a cabin
Bore 2.0
Man snowboarding
When you choose the harder way, your gear isn’t just important. It’s essential.

Man and woman on top of a mountain
woman skiing downhill

Man and woman on top of a mountain