Norwegian Woods

Norwegian Woods

A lookbook envisioned by Patrick Stangbye for Klättermusen, that connects different environments through movement, presence, and bonds.

A lookbook envisioned by Patrick Stangbye for Klättermusen, that connects different environments through movement, presence, and bonds.

The story behind the lookbook

The story behind the lookbook

Patrick Stangbye, is a Norwegian ultra-distance runner and multidisciplinary creative strategist working at the intersection of culture and product. Being a friend of the brand, we asked Patrick to interpret our SS22 collection and put it into context of his worlds of high paced activities and creativity.

Outdoor and Cityscape in coexistence

“I believe in movement. Moving fast and light have benefits both for mind and body. For work and pleasure. Most people now populate urban areas. It’s important to facilitate outdoor activities that can co-exist with many cities and their surroundings. In terms of visual approach, the colors of the collection were close to my heart, and set the tone for the casting and locations. Most outdoor photography today still seems highly inspired by how Romantics painted landscapes. The cityscape, the urban landscape, was portrayed by modernist painters. They embraced the freedom that the abstraction gave. I wanted to show this freedom that exists in activities and gear that is multimodal and work for several high paced activities.”

– Patrick Stangbye

Shop Fast Paced Activities

Shop Fast Paced Activities