Klättermusen Experiences (KMX) offers journeys designed for those who seek more than travel. Our expert guides lead small groups to hidden corners and untouched landscapes, crafting experiences that connect you deeply with nature and local cultures. Every itinerary is thoughtfully designed, blending adventure with a profound sense of place and discovery.

Photography by: Arnaud Mallez

For Klättermusen CEO Gonz Ferrero and Upguides founder Fred Buttard, the seeds of Klättermusen Experiences were planted on the E6 highway in Norway’s far north. The pair had met just weeks earlier on a ski touring trip in Tarfala, Sweden, bonding in a mountain hut during a snowstorm over their shared reverence for wild places, meaningful travel, and connection.

Their conversations continued during a road trip to a splitboard festival in Finnmark, where they began imagining a different kind of adventure business—one that didn’t just sell gear or trips, but captured the spirit of that original experience. They wanted to create something immersive, slow, and soul-filling.

“Finnmark and the deep north offers this amazing opportunity to step into a time machine,” Gonz said. “It’s a completely different era, where you have to challenge yourself in different ways. It’s equally about the inner journey as the outer one.”

Gonz joined Fred’s final Upguides trip, a ski and sail adventure in Greenland, where the two formally joined forces. Fred brought 20 years of experience as an IFMGA-certified guide, deeply rooted in the Nordic region with 18 years' experience in Finnmark. Gonz brought the legacy of a 50-year-old brand making tools for those very environments.

We believe tourism should have a positive impact on the places we’re lucky enough to visit. Therefore we work hard to incorporate practices that minimize our environmental footprint and maximize benefits for locals. All of our experiences are designed to bring you closer to nature and our world, and hopefully, also help you to become an advocate to protect it.

Our founding team is based in the Nordics and we’re launching our first journeys in our own backyard: Finland, Norway and Sweden. Experience the wonder of the region throughout each of the distinct seasons.

When you travel with us, you're in expert hands. Every guide is carefully selected for their deep knowledge, professional credentials, and passion for connection.

For our mountain journeys, we work exclusively with IFMGA-certified guides—the highest standard in international mountain guiding. This certification requires years of rigorous training in disciplines like climbing, skiing, mountaineering, and wilderness safety, as well as expertise in weather, geology, and ecosystems.

But our guides offer more than technical skill. They bring a people-first mindset and a love for storytelling, helping you connect not just to the terrain, but to the journey itself. You’ll return home with new knowledge, a deeper perspective, and maybe even a new friend.