Klättermusen Experiences, KMX, offering premium, small-group adventures for travelers seeking meaningful connections with nature and local cultures. We craft extraordinary journeys for the modern traveller. Expect expertly crafted itineraries filled with adventure and a deep sense of place. Each is led by a deeply knowledgeable guide chosen by their passion for community and connection. And everything we do is guided by a respect for the world that we’re lucky to call home.

Photography by: Arnaud Mallez

For Klättermusen CEO Gonz Ferrero and Upguides founder Fred Buttard, the seeds of Klättermusen Experiences were planted on the E6 highway in Norway’s far north. The pair had met just weeks earlier on a ski touring trip in Tarfala, Sweden, bonding in a mountain hut during a snowstorm over their shared reverence for wild places, meaningful travel, and connection.

Their conversations continued during a road trip to a splitboard festival in Finnmark, where they began imagining a different kind of adventure business — one that didn’t just sell gear or trips, but captured the spirit of that original experience. They wanted to create something immersive, slow, and soul-filling.

“Finnmark and the deep north offers this amazing opportunity to step into a time machine,” Gonz said. “It’s a completely different era, where you have to challenge yourself in different ways. It’s equally about the inner journey as the outer one.”

Gonz joined Fred’s final Upguides trip, a ski and sail adventure in Greenland, where the two formally joined forces. Fred brought 20 years of experience as an IFMGA-certified guide, deeply rooted in the Nordic region (with 18 years experience in Finnmark). Gonz brought the legacy of a 50-year-old brand making tools for those very environments.

We believe tourism should have a positive impact on the places we’re lucky enough to visit. We have a sharp eye for sustainability, and have worked hard to incorporate practices that minimise our environmental footprint and maximise benefits for locals. All of our experiences are designed to bring you closer to nature and our world, and hopefully, also help you to become an advocate to protect it.

Our founding team is based in the Nordics and we’re launching our first journeys in our own backyard: Finland, Norway & Sweden. Experience the wonder of the region throughout each of the distinct seasons

You’re in capable hands when you travel with us. Each guide has been hand-selected for their passion, expertise and relevant certification.

For our mountain trips, our guides are IFMGA-certified (the highest internationally recognized level of certification). Each has undergone years of extensive training that covers various disciplines such as climbing, skiing and mountaineering, as well as safety and natural environments (weather patterns, geology and ecosystems).

Our guides are also chosen for their client-centred approach: they have a passion for connection and community. You’ll leave with new knowledge about our world, plus a friend you’ve met along the way.