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Svalbard

Klättermusen Campaign

Crafted for Life

Crafted for life

It starts with a skill

To us, a craft is a passion that you develop into a skill. A skill that you always continue to improve, no matter how well you do it. This can either be your profession, or something that helps your other passions in life. Our craft is our 45 years of making the world’s most refined mountaineering equipment. A jacket that we construct today, has taken all those years of trial, error, and success to create. Because there are no shortcuts to master a craft, whatever it might be.

We set out to find inspiration in others that have refined a skill into a craft that helps them to keep pushing their boundaries. In the outdoors, as well as in their daily life. We visited them in their hometowns to learn more about them as well as from them and brought them along to one of the harshest environments there is, Svalbard.

Just like a piece of Klättermusen equipment, this is ‘Crafted for life’.

Svalbard

Lars Larssen

Lars Larssen went from being an obsessive snowboard kid to becoming a guide for Ousland Explorers. He has led ski tours on Svalbard and Greenland and is still a snowboarding kid at heart. Lars found himself extremely frustrated and unease inside, due to conflicts at his job. That’s when he discovered meditation. The same way he previously had explored the mountains, a new type of exploration came into Lars’ life. Today, meditation is a recurring tool in everything Lars does, and it helps him being in control of himself and the situations around him. A sense of self-control that is equally beneficial in stressful daily life challenges as well as tough expedition conditions. By studying the art of breathing combined with exposure to extreme cold, Lars has learned to master the proficiency of ‘himself’. Possibly the greatest craft of all.

Anne Moen

Anne Moen grew up in the mountain region of Hardangervidda in Norway, with the outdoors deeply rooted in her DNA. As soon as she gets the chance, Anne will be out in the wild for weeks in a row. She has a master’s degree in Psychology, but is also a multi-instrumentalist, who since a young age has picked up whatever instrument that has crossed her path and learned how to master them. Anne plays everything from the saxophone and banjo, to the legendary ‘Hardingfele’. A type of Norwegian violin that is known to be very difficult to play. Playing an instrument by ear and being in the outdoors have a lot in common. The same way you learn to understand what note should come next; you must learn how to read the mountains. Its changing conditions, the best route to take, or how far you can reach. For Anne, these two worlds are everything. Very different, but so similar in many ways.

Lars Larssen
Svalbard
Anne Moen
Svalbard