Klättermusen Campaign
Crafted for Life
Crafted for life
It starts with a skill
To us, a craft is a passion that you develop into a skill. A skill that you always continue to improve, no matter how well you do it. This can either be your profession, or something that helps your other passions in life. Our craft is our 45 years of making the world’s most refined mountaineering equipment. A jacket that we construct today, has taken all those years of trial, error, and success to create. Because there are no shortcuts to master a craft, whatever it might be.
We set out to find inspiration in others that have refined a skill into a craft that helps them to keep pushing their boundaries. In the outdoors, as well as in their daily life. We visited them in their hometowns to learn more about them as well as from them and brought them along to one of the harshest environments there is, Svalbard.
Just like a piece of Klättermusen equipment, this is ‘Crafted for life’.