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Wuru® is our mixed wool in compliance with our requirements for sustainability and quality. Wool is one of the most versatile fibers, with several unique properties. It is naturally antibacterial and antimicrobial. It is therefore highly odor resistant and will keep you warm in winter and cool in summer. It can absorb almost one-third of its own weight in water, making it excellent for moisture wicking, since it stays warm even when moist. Blended, or mixed wool means we also add, for instance, Polyamide, polyester or Tencel™ to get the desired qualities we want in the resulting fabric.

We use wool from different sources depending on the purpose, placement and desired performance. From the thin, soft and curly Merino wool, which is excellent for close to body contact, to the strong Icelandic wool, mostly used for padding.

Wool fibers have small, barbed scales that raise and tangle the fabric when washed in warm water. This is why wool products commonly shrink and felt. We use a chlorine-free treatment to remove these scales, making the fabric easier to wash. This also reduces the harmful environmental effects of chlorine.

We also use recycled wool in some of our padding and mid-layers. Recycled wool requires compensating for the loss of length in fibers during the recycling process. Therefore, small amounts of synthetic fibers and virgin wool are added before spinning, for enhanced durability of the resulting yarn.

Our virgin wool is always 100 percent mulesing-free and chlorine-free.

Oculus® is the group name for our polyester apparel fabrics, produced in accordance with our strict requirements for sustainability and quality. These fabrics can include a mix of polyester or Elastane to get the desired qualities.

Polyester has close to no water absorption, high abrasion resistance, high tensile strength and is very wrinkle resistant. This makes it ideal for use in outdoor packs and apparel.