Keep cool in our none-mulesing and chlorine-free Merino first layers

Wool is nature's own performance fabric. Since thousands of years, wool's built-in heat adjustment and wicking capabilities have kept humans warm and dry. Take a look at our line below.

All women's wool products All men's wool products

Concept Store in Åre

Come visit our Concept Store in Åre. We are open all year round and we would love to show you how to be able to enjoy your adventures, no matter the weather.

Or just stop by and say hello and have a cup of coffee with us.


More info